# Business ### [Why Automating Birthday Cards is Good for Business.](https://bigmail.io/blog/why-automating-birthday-cards-is-good-for-business/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") October 12, 2021 Any business owner knows that their customer base is their lifeline to continued growth. You most likely have various touch points throughout a calendar year… --- ### [3 Simple ways to be more accurate with your direct mail addresses.](https://bigmail.io/blog/3-simple-ways-to-be-more-accurate-with-your-direct-mail-addresses/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") October 1, 2021 Your mailing list is the core of your business and being consistent across multiple channels helps you promote an accurate image. Ensuring that you have… --- ### [Pros And Cons of Holiday Cards](https://bigmail.io/blog/pros-and-cons-of-holiday-cards/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") December 4, 2019 Holiday Cards, the good, the bad, the ugly   A past time tradition for individuals and businesses to send their gratitude, wishes and updates on… --- ### [Direct Mail for Doctors](https://bigmail.io/blog/direct-mail-for-doctors/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") November 25, 2019 Direct Mail for Physician’s and their practice In any medical profession, keeping up with your patients is probably a challenge – sending reminders, being personable… --- ### [Use Merge Tags in your Direct Mail](https://bigmail.io/blog/use-merge-tags-in-your-direct-mail/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") October 31, 2019 , don’t write your cards by hand. That was intentional. Merge tags allow you to customize your mailers. Add to your campaign and the… --- ### [Benefits of Direct Mail](https://bigmail.io/blog/benefits-of-direct-mail/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") October 31, 2019 Why you want to add mail to your marketing   We’ve reached a tipping point in marketing. Email, still a powerful tool, has consumed our… --- ### [When to send direct Mail](https://bigmail.io/blog/when-to-send-direct-mail/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") October 31, 2019 Learn more about direct mail frequency. When you’re marketing yourself or business, your delivery frequency is important. We’ve put together this short video to talk… --- ### [Direct Mail Pricing](https://bigmail.io/blog/direct-mail-pricing/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") October 31, 2019 Direct Mail Pricing – Only pay for what you send. It’s that simple, you pay for what you send. Creating an account is free. We’ve… --- ### [Death of Snail Mail](https://bigmail.io/blog/death-of-snail-mail/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") October 23, 2019 --- ### [How to Track Direct Mail Results](https://bigmail.io/blog/how-to-track-direct-mail-results/) By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin") May 15, 2019 Understanding your ROI for direct mail is important. With email, you automatically get results for open rate, click rate and if there are even any…