### How to Track Direct Mail Results

By [Cowts Admin](https://bigmail.io/blog/author/cowts_admin/ "Posts by Cowts Admin")[Business](https://bigmail.io/blog/category/business/), [How To](https://bigmail.io/blog/category/how-to/)

Understanding your ROI for direct mail is important. With email, you automatically get results for open rate, click rate and if there are even any…